Before you launch your next e-mail marketing campaign, here are a few words of advice to help you begin to adjust to the medium.
“It’s all in the list”
The single most important item in an e-mail marketing strategy is your list. With only one chance to get your message in front of someone, the content of your e-mail campaign can make or break your campaign. If you don’t have a list of people who are interested in hearing from you, you should worry about what you are doing. The only way you’re going to be able to build an effective e-mail marketing campaign is if you have a list that is both targeted and highly responsive.
To help you understand what a targeted list is, think about your own e-mail accounts. Most people on your lists have specifically requested to be on your list. They have not been forced to sign up or opted into your list by any means. You have probably had friends or family members e-mail you about a specific issue, and have taken their permission to send them a regular newsletter.
The people on your list have a strong and trusting relationship with you, and that’s the type of list you want on your side. Keep in mind that this is the list that you have invested the time, money, and effort into. If they decide to un-subscribe then, so, are you. So, e-mail marketing is difficult enough on its own, without losing a huge list of your customers and prospects through a few simple mistakes you possibly didn’t realize were mistakes.
“Don’t know what to say next?”
You have to keep in mind your list. Who are you currently talking to? What are they looking for from you? What are they offering and why, and do you need to offer something else, too? Who are your ideal customers? What size are they?
If you have been reading everything you can get on the Internet about e-mail marketing and you’re still not quite sure what to do next, you may have two paths. The first is to focus just on what you understand the most, but that may not leave as many readers as you want. Don’t lose an opportunity to keep your current customers.
On the other hand, you can learn from the best in the business and look for the best advice. Join mailing lists that mimic their advertising tactics and seat yourself on the very tips of the iceberg. Watch and see what hot topics are hot for the next several weeks. Learn everything you possibly can about e-mail marketing and how it fits into your overall marketing plan. When you find a topic that seems like it might be a winner, then start thinking about how you will make it an integral part of your campaigns.
Why should I listen to you?
Perhaps you plan to start your own business. A lot of people have this misconception that all the good things you have heard about e-mail marketing are out there and everyone is doing it, so that’s why you are here. It’s the latest version of the money problem – if you don’t know it, what’s to know? Unfortunately, that is usually a perception that really isn’t true. The truth is that while you have no shortage of information about e-mail marketing, not all of it has to do with how to do it.
There are available courses, experts, books, and other resources that explain the subject matter that you can absorb in a matter of minutes, but none of it is written by someone who knows about email marketing. Someone who can give you the most precise information in a very short space. The information we have available to us, if we know who to listen to, will teach you exactly what you need to know to be ready to start your own e-mail marketing newsletter and to keep it running.
Once you know who to listen to, then, and only then, do your research and decide how to present yourself and your products to your readers.
If you’ve thought about this and not acted on it yet, then maybe it’s time to roll up your sleeves and go for it. Get these ideas on paper and take action. Start your e-mail marketing campaign today! here Email Marketing Made Simple: A Step by Step Guide [+ Examples]