How to Grow Your Business Using Facebook Ads?
If you are running a business, you cannot ignore Facebook Ads. Facebook Ads is one of the best outbound advertising mediums available to businesses today. Since Facebook has more than a billion people already signed up on their platform, chances are high that your customers are already using Facebook.
With inbound marketing platforms like Google Search ads, you are getting the right target customers to visit your website because they are looking for you.
When you do outbound marketing, the biggest challenge is targeting the right customers who might be interested in your product or service.
Let’s say you have a product that is designed for mothers of newborn babies. If you advertise your product in a newspaper or TV, only a very small percentage of people will be new mothers. You will be wasting your advertising budget in showing the ads to a lot of people who might not be interested in your product. With Facebook Ads, you can target the ads to be shown only to mothers of newborn babies.
Facebook has so much information about its users that targeting the right customers becomes very easy.
Because of the power to target a narrow segment of the audience, a lot of new businesses have come into existence. These businesses couldn’t exist before because there was no way to target a very small niche segment of customers through any marketing channel.
You can use the power of Facebook targeting to build new businesses or grow your existing business.
Targeting the Right Demographics
With Facebook Ads, you can target people based on location, age, and gender. You can also target them through custom audiences which we will discuss in the later section of this article.
Even targeting people based on their age and gender is not possible with traditional advertising. That’s why Facebook Ads is very powerful.
Targeting the Right Interests
Apart from targeting the right demographic, you can also target people based on interests.
Facebook collects data about people’s interests based on what people post on their profiles, the websites they visit, and the pages they like.
For example, I am running a campaign to get more people signed up for my free digital marketing course, and I am targeting people with interests related to digital marketing.
You can also exclude people who have certain interests if you think they will not be your potential customers. You can narrow your audience selection by adding multiple interests that have to overlap.
Once you select the right interests and demographics, Facebook will show an estimate of what is the total audience you can reach. In my case, it is 240 million – a pretty broad targeting.
The Facebook Pixel
The Facebook Pixel is an analytics code that sits on all the pages of your website. Most of the visitors who visit your website will also be logged in to Facebook on the same device, and Facebook will be able to track the pages the user is visiting.
With the Facebook Pixel, you can build custom audiences and custom conversions. You will also be able to get audience insights which shows the demographics and interests of the people who visit your website.
With the Facebook Pixel, you can develop custom audiences.
Do you want to create an audience of only the people who visit your products page? You can do that with your audience manager and target this audience with ads of your products.
You can also create an audience of people who visit your careers page and then run ads for job openings only to the people interested in joining your team.
You can create custom audiences in the audiences section of your Facebook Ads manager.