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How to test and track your website using Google Analytics

How to test and track your website using Google Analytics

Did you know that 93 percent of all online experiences start with a search engine? Or that 75 percent of online users never scroll Google’s first page? These are statistics that can make or break your success on the Internet. If you want to track the number of consumers visiting your page from search engines, social media sites, and elsewhere, you need a powerful analytics program that gives you real-time insights and unique intelligence. Here’s how to test and track your website using Google Analytics.

1. Measure traffic sources

Google Analytics is one of the most popular analytics programs in the world and boasts powerful metrics related to your Internet presence. Use this tool to find out the amount of traffic to your website and where your visitors are coming from. Google Analytics displays important performance indicators such as the location of traffic sources from the personal display dashboard and the number of people visiting your page within a given time frame, so you can access all insights from one place. What’s more, all this information is displayed through graphs, charts, and other graphic elements, making it easier to consume data. Also read| Top 40 content writing tips for beginners Quick-Start in 2021

2. Improve sales

Google Analytics is a powerful marketing platform. Use it to find out how customers engage with your site, and what content is most popular. Once you know what consumers want from your site, you can make changes that increase the number of people who visit your pages and accelerate revenue. Countless studies have shown how analytics prove attractive for lead and sales generation, and Google Analytics is ahead of the rest of the pack when it comes to deleting the information you can count on.

3. Boost your SEO credentials

Search engine optimization, or SEO, is a fundamental part of your digital marketing strategy. This lets you increase your website’s ranking on search engines like Google, so more consumers end up on your pages. Google Analytics is a good way to improve SEO because you can find out what changes you need to make to boost your ranking on the search engine results page. The vast amount of data at your fingertips lets you make small adjustments that will gradually increase your traffic stream over a period of weeks or months. You can change your meta-description, for example, or contact information, and see if there are any changes to your SEO.

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