It would be very nice if the title and description of your site were different on every page because then your site looks like a one-stop-shop. However, search engines work in a way that is very difficult to confuse. You can have your home page changed to read suitably different things each time a search engine crawl, but unless that service is done on every page of your site then the search engines will pick the site up like this, and then there will be no chance to fool the search engines and boost your rankings, since everything points to the home page Your Web Site
I recently took on a new client with a new website. They had a few pages incorporated into the site, but they had a very high bounce rate because the information provided for the reader is artificially tag filled and the words do not really read well. It is very obvious that the work has been done to try and boost the rankings in the search engines and so forth but to fool a search engine is just simple common sense.
Most of the front end work is virtually the same in terms of essentials and so forth, but the detail around the job is very different. We will attempt to overview any basic job carried out before we start looking at any details as outlined in basic SEO principles.
Picking your niche is probably the single most important decision you will make within SEO. You cannot be all things to all searches. People will want to know where you are at all times so recommend a Niche Finder to help you with this.
They have a keyword tool that helps you find the correct keywords for your niche. Again, major research is involved to determine the correct combination so that you will have something to work with.
You could use free tools such as Overture’s free keyword tool, good keyword selection tools or Google free keyword tool (if you are registered for Google AdWords) to pick the winning combination. WordTracker and Title tagging are other important factors to look at.
Optimizing your web site to be relevant to your chosen combination is the most important first step. It is critical to ensure that your web site will provide what search engines want. As a result search engines will be more inclined to send robots and people to your web site, which will result in a higher search engine ranking.
Search engine optimization is a fantastic marketing tool. It creates YouTube TV commercials, stages your Internet video dens with pay per click ads, and uses your website to drive leads and create You Tube TV ads. Regardless if you own a website or own chapter 18 of a website, You Can Do Your Own SEO.
Use Google to tell us what your personality is:
“Google” is Google unless you want to tell us something else. You are telling us what our personality is. You are interested in us beyond what our objectives are. In fact, you have authorized Google to access sensitive information about you and I agree with the warning in this article.
Why am I telling you this?
OK, OK, you might be asking about the covert Google programs that collect data on you and your team without your knowledge, you are concerned about the fact that Google could access your traffic data even without your knowledge and now you have begun to worry about your websites SEO and using Google search.
I am telling you that you can do all of this and much more with the help of a professional. I will reveal some secrets and if you want to improve your website’s organic ranking, so you will find these tips.
OK, OK, so I know you are wondering, what does this have to do with your website?
Imagine you are visiting President Ford’s official Washington, D.C. office. Now, when you go to the main webpage, President Ford is not on the homepage, yet, because he is such a big star. Why?
Let’s look at President Ford’s website. Why didn’t I visit the website when I searched for him? (I haven’t forgotten the time that I visited his website in his library years ago. Where was I?!)
See, you are another jealous person looking for compromising information. The question is: are you going to risk your life, job, and reputation? Why would I want to?
Let me put it another way. Why would I want to search for advertising where I had to pay $49.95 or more per month? Why would I want to search where I would be at the top of that list?
I spent more time searching for ways that I could polish my search terms than I care to remember. After searching some more keywords (and a little more than I think I should have), I decided that I needed to do some research. If I didn’t do my market analysis thorough, I would never have found out the answer to that question.