Ten things to expect from an IT advertising copywriter
Anyone who has tried to market IT products or services knows that this is a professional field. Your customers have specific and precise requirements in the IT industry, which means that you are. To write compelling copies of your product, you need a copywriter with a deep knowledge of the IT world – someone who is not afraid to call themselves IT copywriters
So how do you know where to find an IT copywriter? And most importantly, how do you know what to expect from them? The following ten tips will give you a complete understanding of the quality you are looking for – what makes a Copywriter an IT copywriter.
1) Background on Information Technology
Perhaps the most beneficial feature of an IT writer is a solid background in the IT industry. If copywriters have a general understanding of your industry, you will spend less time explaining your product or service benefits. Do you remember the last time you saw someone say their words about the latest technological miracle? When you collapse the copywriter, you don’t want that. And most importantly, when your potential customers read your copy, you don’t want that!
2) technical writing experience
Good technical writers have experience in bridging the knowledge gap. This means that they must understand technology, but they must be able to speak about it in the average person’s language. Copywriters with technical writing experience in the IT industry may have the industry knowledge and leading capabilities. They will learn quickly, so they understand your product or service faster than most people.
Of course, not every technical writer is an IT writer. You need to make sure that they can write copies, not just dry instruction manuals. Before making a decision, have a look at their samples and recommendations.
Another important consideration (especially if you are looking to write website scripts) if they have experience writing online? Online media writing is entirely different from printed media. The requirements and goals of readers are different, and the reading situation is very different. Many technical writers have written instructions online, so they should know how to combat these differences. To be sure, ask them to suggest a maximum page length or word count per page. The correct answer should include some comments about the trade-off between frequently asked questions and the need for more keywords for SEO. Ask them if they like long sentences or short sentences (I hope you hear “short”).
3) continuing education
IT products and services themselves are often very complex. Furthermore, the needs of the end customer are very complex and unique. This means that for beginners, the learning curve is usually steep. Ask if the author of your IT ads has a college degree. It is not necessary, nor does it (and of itself) guarantee the quality of reproduction. Still, it can usually be a good sign of someone learning the art (e.g., research, filtering and modeling information, knowledge Retention, etc.).
The reverse of coinage is wary of technically qualified people. Do not close an eye (many technicians make great copywriters for IT); remember that technically trained people carry many things while talking to regular people. Your IT copywriter needs to understand the technology and its complexities, but it nonetheless deals with non-technical customer issues.
4) Administrative Experience
Managerial experience (regardless of level) engages with decision-makers. They can be decision-makers themselves. In any form of promotion, you need to appeal to the decision-maker. Your IT copywriter must understand the requirements, impacts, pressures, issues, ergonomics, and limitations of specific decision-makers. The more your IT writer understands this relationship, the less time they will spend learning it.
5) Experience in Marketing
Hands-on marketing experience is a significant benefit. It gives people a comprehensive understanding of the realities of strategic marketing and collaboration with a group of real people and continuously developed products and services. Find an IT copywriter with experience in the company, serving as a Marketing Manager or Market Coordinator, or someone who runs an advertising writing business and focuses on marketing.
Any person can call himself the author of IT advertisements, And there are very few customer testimonials that prove this. Testimonials are a great way to verify IT copywriter claims. Ask to see something and read carefully. Just don’t look at the company name and logo. You need to determine if the customer’s words support the author’s claim. Ensure the evidence is closely related to the type of work you want to do (or the required material is similar).
7) Sample IT
The proof of this is in a dessert. Always ask potential IT writers to send you samples of their work. As with testimonials, don’t be fooled by bright packaging, big brands, and famous logos. Read the words. Is it relevant to your project? Do they provide a clear understanding of the subject? Do they pass on benefits or just in jobs? Is it written in a style that you think is easy to read but compelling? When you have finished reading the words, please double-check the amount of text the author has entered into the text. Not all copies are written from scratch. Some copywriters work in teams, while others do more than writing. Before debugging, please make sure that you have a clear understanding of an IT writer’s ability and experience.
8) Understand the benefits
Your customers don’t care about your business; They are interested in what they can do for you. In other words, they are interested in the benefits that your product or service can bring. How to make their day more manageable, more enjoyable, less stressful, safer, or more profitable? Determination of profit is one of the most challenging tasks in any advertising project. Many people rely on copywriters to help them find the most compelling benefits. Do the authors of your IT advertising understand the benefits of your advertising?
9) Contribution to value
Good IT advertising copywriters must have substantial professional experience. It should add value to your marketing activities, which are beyond written words. Strategy, strategy, pictures, contact information, anecdotes, company image … Your IT copywriter should bring people more than just grammar and punctuation. Expect them to take suggestions, not just take notes and say yes.
10) Plus all the regular copywriter requirements…
Of course, your IT copywriter should be able to meet all of the regular copywriter requirements. Employment contracts, time estimates, attack plans, resumes, and SEO transcription skills (if search engines are essential to you) need to be completed.
Traditionally, copywriters have been viewed as a small piece of gear in a large advertising machine. As a result, most copywriters are among the best general advertising agencies. However, these days, more and more people escape from the agency and turn to write advertisements directly. This method suits all written materials is more engaging and engaging, and provides faster response service. Within the industry, this change means that copywriters are not limited to advertising agencies but can also be experts. Your final result? Although finding good IT copywriters with an IT background remains a significant challenge, it undoubtedly becomes easier. You only need to spend time to ask the right questions.