You’ve made it through picking a platform and you’ve got chosen your niche, now it’s time to urge right down to business. you’ve got to start out writing your blog posts now. You would like to write down posts that folks will enjoy reading and leave them eager to come. This chapter will teach you tips/guides for your blog which you’ll adhere to when writing your posts. We’re also getting to check out the five main sorts of blog posts:
1.The Newsjacking Post
2.The SlideShare Presentation Post
3.The Curated Collection Post
4.The List-Based Post
5.The How-To Post
Nowadays, as long as you’ve got a working knowledge and understand what you would like to write down about, you’ll now easily create a blog about it. If you’re an expert in your chosen niche, there shouldn’t be any reason for you to not thrash out some excellent blog posts.
Understand Your Audience
Before you write down one word, it’s imperative that you simply clearly understood the requirements and wishes of your blog viewers. What do they need to find out from your posts? Will it have an impression on them? for instance, If your niche is business, and you recognize most of your readers are millennials, they aren’t getting to want to examine getting started with social media. The bulk of them have already got that down. You could, however, provide them with information about the way to switch up their social media approach from casual to a business-savvy approach. This small tweak is strictly what separates an individual from blogging about generic things to blogging about what the audience is basically getting to want to examine.
a part of engaging readers is to form sure that they really find and stay your site long enough to read your blog. The primary step thereto is picking out an honest name. This is often important, but it’s not something you would like to worry over. Something as simple as using your first and surname will work. If you have already got a business, you’ll use your business name. The important thing is that it is sensible for your niche. Subsequent thing is to form sure that you simply found out your blog in an efficient manner. The looks of your blog is extremely important to your readers. If you write on eco-friendly products, the colour green might be an honest idea. The primary two belongings you got to confirm you would like to try to do is add your logo and therefore the about me page.
The brand are often your name or the brand of your business. Either way, it’ll help to remind your readers about whom and what they’re reading. How heavily you finish up branding your blog is up to you. The about me page maybe a blurb about you or your own business. This is often an extension of you. Believe what you would like to realize together with your blog. Maybe knowing about your background will help your readers or whatever will help drive your blog.
Picking Your First Post Topic
Before you begin to write down out any post, you’re getting to need to choose a subject. To start out out, you’ll try the standard or common ones i.e. If you write a plumbing blog, you’ll make an intro with writing about leaky faucets. With more research, you’ll develop it further to speak about steps on solving their dilemma with leaking faucets basing on what happened before the matter. It’s probably an honest idea to not jump right into “how-to” articles once you first start out posting.
Maybe you’d prefer writing about modern faucet setups, or share your experience with successfully repairing it thereby preventing the flood which may have happened in your house. Sticking with the plumber example, if your first thought is to write down a how-to post on fixing a leaky faucet, the subsequent would be four other options to write down about first:
1. News Post – a replacement study has found that X% of individuals don’t replace their faucet once they should.
2.SlideShare Presentation – five different faucet types that require to exchange your old one. This one should have pictures.
3.Curated Collection Post – ten faucet and sink brands that you simply got to check out.
4.List-Based Post – five ways to unravel your leaky faucet problem.
an honest idea is to seem through your keyword list from the niche chapter. That would offer you some good ideas for a primary post. There are a couple of belongings you can do with one topic to show it into several different posts:
● mention some new formats.
● Taking a negative or positive approach.
● Picking a special audience.
● Changing up the time-frame.
● Switching up the subject scope.
Organize the Content
Some blog posts will have a lot of information for the reader and the writer. To solve this problem, you have to organize the information in order for the readers not to feel intimidated by the amount of content. You can organize your content in many different ways such as tips, lists, sections, or whatever works for your post. The important thing is to make sure that it is organized. To finish up, you will have to create an outline for your topic. This will help in figuring out all the points that you want to cover in your post.
Write Your Post
The next to do is to write your actual post, but it is not the last. Once you have your outline, you can now fill in all of the blanks. You should use your outline as a guide and make sure that you are ready to expand on any of the points that you need to. Write about the things that you already know, and if you need to, do some research to come up with more information, data, and examples.
Make sure, if you incorporate external sources, that you provide proper attribution. If you are having a hard time finding compelling and accurate data for your post, you can try some roundup sources like Google Trends or Pew Research. If you discover that you are having a hard time stringing those sentences together, you’re not alone. A lot of people have a hard time finding their “flow.” Luckily, there are a lot of tools out there that can help you to improve your writing skills. You can try websites like Cliché Finder, ZenPen, and Power Thesaurus to help you out.
Optimize for SEO
Once you have finished writing, you need to optimize the post for search engines. You shouldn’t obsess over the number of keywords that are included. If you have opportunities to incorporate keywords and it won’t affect the reader’s experience, go for it. If you are able to make the URL shorter and keyword-friendly, do it. But you shouldn’t cream keywords just for density. You should look at these aspects:
● Meta Description – these are the descriptions that appear just below the title on Google’s search results. They will provide searchers with a summary of the post before they click on it. They should be around 155 characters and begin with a verb like discover, learn, or read. These descriptions no longer factor into Google’s ranking algorithm, still, they do give readers a snapshot of what they will find in your post and can help with your click-through rate.
● Title and Headers – most platforms will use your post title as the page title, which is one of the most important SEO elements. But with this formula, you should already have a title that is naturally full of keywords and phrases. Do not make things complicated. Use keywords that are necessary and keep it simple. Your headlines should be kept short, less than 65 characters. This keeps search engines from chopping them off.
● Anchor Text – these are what connect your post to other pages. Make sure you pick these carefully because search engines take these into consideration when they rank your page.